Naming the Router?

Hello,

I'm not exactly sure what to call this, I'm trying to setup my router in a way where it will display the name whenever I run a traceroute outbound. Here's an example:

Tracing route to google.com [173.194.205.100]
over a maximum of 30 hops:

1 <1 ms <1 ms <1 ms 192.168.0.1 [ROUTER.WEBSITE.COM]
2 11 ms 11 ms 13 ms 96.120.66.41

Mine defaults to 192.168.0.1, and the better question is... is this possible with EdgeOS? If so, how?